Developed by Larry Kendall and The Group, Inc. Real Estate, NINJA Selling is a system that focuses on bringing exceptional value to clients. The program name, NINJA, was inspired by one of The Group’s sales associates, who earned the NINJA nickname because of his work ethic and ability to serve his clients’ needs while achieving harmony in his personal life.

“Our company focuses on putting the needs of our clients first,” said Allen Crumbley, Broker/Owner of Berkshire Hathaway HomeServices Florida Properties Group. “NINJA selling provides an exceptional framework and system around this philosophy and will enable our outstanding team of real estate professionals to better serve their clients.”

The NINJA philosophy is centered on building relationships, listening to the customer, and helping them achieve their goals. NINJA Selling is based on a belief in abundance versus scarcity and the power of focused energy and synergy with others.

“The key to NINJA success is creating value that no one else in the industry can offer,” said Berkshire Hathaway HomeServices Florida Properties Group Broker/Owner Dewey Mitchell. “Our agents are trusted advisors, and the NINJA way of doing business allows us to focus on providing the highest level of service and value to our clients.”